How Animated Video Helps Tech Startups with Sales and Marketing
Animated content is an inexpensive and powerful way to make a point. Presentations, lengthy instructions, complex numbers, and many other things are much easier to convey in animation format than in text.
Animation is perceived by the brain as “entertaining” content – bright pictures, characters, images. It attracts attention, increases the viewing time of the commercial and is more memorable.
And when you consider that animated video production is cheaper to produce than film, it becomes a win-win situation.
Current statistics on animated video, which you can read here: https://zelios.agency/animated-video-statistics/, confirm that this format should be considered as a promising tool for business promotion.
Animation is Good at Explaining Complex Concepts
People want to get the information they need quickly and preferably in a short form. Animated video fulfills this need by explaining complex information with simple images.
If you understand your audience’s needs and want to provide them with simple answers, animation can help package them in a unique and stylish format.
The consumer will be looking for a solution to their problem, and animation becomes a convenient format for delivering useful information. That’s why instructions, tutorials, comparisons, and big data infographics are so popular.
How Long Should an Animated Video Be?
On average, an animated video should be no longer than 3 minutes, and in the case of instructional videos – up to 5-6 minutes.
No matter how dynamic the animation is, consumers are currently not willing to spend more than 3 minutes on branded content. There are exceptions for tutorials or other “how to” videos.
Marketing budgets do not always allow for full-blown shoots. Animation is much cheaper to produce, and you can hire specialists to create it remotely.
This will also have a positive effect on the price for the client.
Let’s Summarize
To tell “how it works” and show the interface of an application or website, to explain a new training format or promote a course, to add graphics to a standard video report, or just to make a video that will attract attention in social networks.
Professional video animation agencies can help you choose a successful way to present information and then package your marketing message in a creative and eye-catching way.
The artistic possibilities of animation are in high demand. People’s willingness to watch interesting content is greater than ever. All you have to do is draw, animate, render and send your creative idea out into the world.
FURTHER READING
